Six stages. No surprises.
Every project runs through the same structure — discovery, strategy, design, development, launch, and growth — scoped to the size of the work in front of us.
Discovery
We learn the business — goals, audience, competitive landscape, existing brand and content, requirements, and what success actually looks like.
- Business goals
- Audience
- Competitive landscape
- Existing brand & content
- Requirements
- Success criteria
Strategy
Discovery becomes a plan: sitemap, content priorities, conversion paths, technical approach, SEO opportunities, and visual direction.
- Sitemap
- Content priorities
- Conversion paths
- Technical plan
- SEO opportunities
- Visual direction
Design
Wireframes and interface concepts develop into a full responsive design system, refined through structured review rounds.
- Wireframes
- Interface concepts
- Responsive design
- Motion direction
- Design system
- Review rounds
Development
The approved design is built as a real, working site — components, CMS, integrations, animation, accessibility, and performance, tested across browsers.
- Component build
- CMS
- Integrations
- Animation
- Accessibility
- Performance
- Browser testing
Launch
Content goes live alongside redirects, technical SEO, analytics, form testing, and domain connection — a coordinated launch, not a rushed one.
- Content population
- Redirects
- Technical SEO
- Analytics
- Form testing
- Domain connection
- Deployment
Grow
After launch: maintenance, new landing pages, content strategy, search optimization, design support, and product expansion as the business grows.
- Maintenance
- New landing pages
- Content strategy
- Search optimization
- Design support
- Product expansion
Timeline, feedback, and communication
What’s the typical timeline?
Most custom website projects run several weeks to a few months from kickoff to launch, depending on scope, content readiness, and feedback turnaround. Web applications vary more widely based on complexity — timelines are set during discovery, not promised up front.
What should I expect in terms of feedback rounds?
Design and development move through structured review rounds at defined checkpoints, rather than open-ended revisions. The number of rounds is agreed on before work begins so expectations are clear on both sides.
What is our team responsible for providing?
Typically: business goals and input during discovery, existing brand materials (if any), content (or a plan to develop it together), and timely feedback during review rounds. We’ll flag exactly what’s needed as each stage begins.
How do we communicate during the project?
Direct communication with the people doing the work — not a rotating account team. Specific tools and cadence (email, calls, a shared project channel) are agreed on at kickoff.
What happens after launch?
You’re handed a site you can actually maintain: training, documentation, and an option for ongoing support and maintenance if you’d rather we continue handling it.